Browsing: Premium

Fresh off a better-than-expected holiday season, retailers are again gearing up for another year full of challenges.There’s more uncertainty following…

The freelance market for creatives hit an inflection point in February.Contractors make up between 30% and 70% of marketing teams,…

The growth of AI-driven search has created new ways for consumers to research and buy products. While new generative engine…

Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram, three people familiar with…

Netflix is out; Paramount is in; and—like Paramount’s logo—the ad industry has a mountain of questions.Following Warner Bros. Discovery’s announcement…

In the three months to October 2025, Originals posted double-digit growth in Q3, fueling a 10% revenue boost for Adidas’…

After just under six months as chief executive (CEO) of WPP, Cindy Rose has unveiled a two-year turnaround plan designed…

Brandtech Group has appointed three regional chief executives — Lisa De Bonis in the UK, Jeff Matisoff in North America,…

Two longtime Omnicom executives will leave the holding company this week and launch an AI-native creative and strategy shop, they…

Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared…

Popping the top reveals more slabs of gloss and matte plastic in the form of clip-on buds that wrap around…

Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring…

Now that we’ve (mostly) moved on from the Super Bowl, love is in the air among brands. Some, like JCPenney and…

Reports that WPP plans to move its creative agencies under an umbrella called WPP Creative would mark a big step…

In recent weeks, Elon Musk has followed president Donald Trump’s lead, slamming Iranian government officials and supporting the thousands of…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…