Browsing: Premium

SC Johnson, the maker of household products including Windex, Glade, Shout, and Ziploc, has awarded its North America media contract…

Paramount is taking a big advertising swing by bringing guaranteed programmatic placement to live sports.Today, the company announced it was…

At a moment when AI-generated music is drawing lawsuits and protests from artists who say their work has been used…

TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into…

Independent creative agency Alto is expanding to Europe with a new office in Amsterdam, as it aims to deepen relationships…

Mention the brand Stanley 1913, and you might picture a young woman flaunting a colored or bedazzled water tumbler on…

For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But…

VIA Taps Matt O’Rourke as CCO After Yearlong Search Independent agency VIA has brought on Matt O’Rourke as chief creative…

The Super Bowl is associated with indulgent foods like chips, pizza, soda, and beer. It’s also a night to watch…

Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because…

Higgsfield, an AI video startup positioning itself at the center of advertising’s shift toward synthetic media, has hired former Perplexity…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

EXCLUSIVE: X Restricts Grok’s Ability to Generate Explicit Images Following Deepfake Scandal xAI has implemented new limits on Grok’s ability…

If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when…

WHSmith has selected retail adtech firm In-Store Marketplace to power digital and audio ads throughout its network of more than…

Executive turnover touched nearly every facet of the TV industry in 2025. From broadcast to cable to streaming, change was…