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Agencies are eyeing small retail media acquisitions to build scale and expertise in the growing space, sparking a quiet trickle…

Sports dominate this week.As World Cup fever builds ahead of the tournament’s kickoff on June 11, McDonald’s assembles a cast…

Walmart shoppers can now add Subway sandwiches to their delivery orders in locations where the sandwich chain has a shop…

Samsung TV Plus is stepping into original scripted programming for the first time, and it’s going directly to the creator…

Nike’s new film for the FIFA World Cup 2026 upends the conventions of its previous marketing around the tournament. “Rip the…

Arnold, the agency known for its comedic work on brands like Progressive, has been named creative agency of record for…

As brands rush to test advertising inside ChatGPT, Criteo is gaining traction among retail advertisers by offering easier product-feed integrations,…

Last month, President Trump was surprised to learn that a basic ticket for the World Cup cost $1,000.“If people from…

Apple is continuing its long-running privacy crusade by taking aim at the data trackers common on many web browsers.The tech…

It’s a big moment for soccer in the U.S., and the NWSL wants to have a winning game plan.With the…

After a successful first season streaming the NBA, Amazon’s Prime Video has now turned its attention to NASCAR. And though…

The McDonald’s team had a different idea for its FIFA World Cup 2026 campaign, but it ended up on the…

Brands’ march into entertainment continues.This year, marketers like Gap and Dick’s Sporting Goods have stepped up their efforts to create…

Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and…

Indie agency Mojo Supermarket has ended its nine-month search for a head of strategy, bringing in Droga5’s strategy director Brad…

The round was co-led by XYZ Venture Capital and Mischief Ventures, with participation from Ohanian’s Seven Seven Six and Acme…