Browsing: Retail Media Networks

The numbers$76 billion: Amazon’s 12-month advertising revenue, up 26% year-over-year.$200.6 billion: Second quarter net sales, up 20% year-over-year.$42.2 billion: AWS…

Amazon and Walmart already dominate retail media spending, and both have gotten into streaming TV to grab ad budgets bigger…

This post was created in partnership with LiveRamp and Adobe.Retail media networks have spent years acquiring customer data to better…

Armed with data about how people shop in stores, deodorant brand Curie is overhauling its brand.Seven-year-old Curie makes natural deodorant…

Retailers’ latest test is figuring out if creative services can boost their advertising businesses.A few years into the retail media…

After years of touting the targeting power of shopper data, retail media sellers like Albertsons and Walmart are updating their…

A new nonprofit aims to fill an educational gap in commerce media.Commerce Media Meetup, which started as a casual get…

Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its…

Commerce media news took a rare breather this week as we all recovered from the back-to-back excitement of Cannes Lions…

Both Walmart and Amazon made aggressive moves in June that show where their priorities are headed.Walmart has consolidated its ad…

This post was created in partnership with Lyft AdsWhen Liz Kneebone, vp of community programs and development at ADWEEK, left…

Amazon’s souped-up Alexa is ripe for brands.Amazon recently debuted Alexa for Shopping, combining its Rufus AI assistant with Alexa+, Amazon’s…

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

Online shopping has come a long way from banner ads and shopping carts, while stores are doing much more than…

Agencies are eyeing small retail media acquisitions to build scale and expertise in the growing space, sparking a quiet trickle…

Walmart shoppers can now add Subway sandwiches to their delivery orders in locations where the sandwich chain has a shop…