Browsing: Retail Media Networks

Amazon’s souped-up Alexa is ripe for brands.Amazon recently debuted Alexa for Shopping, combining its Rufus AI assistant with Alexa+, Amazon’s…

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

Online shopping has come a long way from banner ads and shopping carts, while stores are doing much more than…

Agencies are eyeing small retail media acquisitions to build scale and expertise in the growing space, sparking a quiet trickle…

Walmart shoppers can now add Subway sandwiches to their delivery orders in locations where the sandwich chain has a shop…

InMobi wants AI agents, not demand-side platforms, selling its premium commerce inventory.A new sell-side AI agent built by the adtech…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…

Walmart’s Ad Growth Holds Steady, up 37% in Q1 Higher-than-expected tax refunds offered a tailwind to sales.Scott Olson/Getty…

LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI Publicis agreed to acquire LiveRamp…

DoorDash has a new chief marketing officer in Tim Castree. Castree joins the delivery platform from Amazon, where he was…

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail…

Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process…

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…

Amazon is killing its AI assistant Rufus and replacing it with Alexa.Amazon is rolling out Alexa for Shopping in the…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or…