Browsing: Retail Media Networks

InMobi wants AI agents, not demand-side platforms, selling its premium commerce inventory.A new sell-side AI agent built by the adtech…

Over the last year and a half, the reasoning models of the world’s leading AI labs have grown more sophisticated,…

Walmart’s Ad Growth Holds Steady, up 37% in Q1 Higher-than-expected tax refunds offered a tailwind to sales.Scott Olson/Getty…

LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI Publicis agreed to acquire LiveRamp…

DoorDash has a new chief marketing officer in Tim Castree. Castree joins the delivery platform from Amazon, where he was…

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail…

Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process…

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…

Amazon is killing its AI assistant Rufus and replacing it with Alexa.Amazon is rolling out Alexa for Shopping in the…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or…

The numbers$1 billion: How much media spend flowed through Criteo‘s performance and retail media businesses during the first quarter of…

OpenAI Opens ChatGPT Ads to Self-Service Platform As part of the announcement, advertisers can now buy ads on…

Duncan Painter, a top executive at Omnicom, is leaving the company. Christine Gambino, previously chief operating officer for Omnicom’s global…

Retail media spend is projected to hit nearly $70 billion this year, according to Emarketer. But the high-growth industry still…

It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end…