Browsing: Retail Media Networks

The numbers$1 billion: How much media spend flowed through Criteo‘s performance and retail media businesses during the first quarter of…

OpenAI Opens ChatGPT Ads to Self-Service Platform As part of the announcement, advertisers can now buy ads on…

Duncan Painter, a top executive at Omnicom, is leaving the company. Christine Gambino, previously chief operating officer for Omnicom’s global…

Retail media spend is projected to hit nearly $70 billion this year, according to Emarketer. But the high-growth industry still…

It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end…

Supergoop wants its buzzy sunscreen to move from niche to mainstream.To help it do that, the skincare brand has named…

The retail giant is launching a new marketplace called Connect Select that makes streaming TV ads available to buy through…

Last summer, Hewlett Packard rolled out an ad network called HP Media Network that sells ad placements on the company’s…

Sam’s Club is opening up more ways for advertisers to get in front of its shoppers.The retailer is selling in-store…

PayPal has its sights set on streaming as the next channel to grow its ad business.The payment platform’s advertising arm,…

Seven months into CEO Cindy Rose’s tenure, WPP is rolling out the first big change outlined in the holding company’s…

Advertisers can now target Expedia Group’s audiences on a swath of publishers and platforms following a deal between the travel…

Dollar General selected retail adtech firm Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and…

The company, which owns Credit Karma, TurboTax, QuickBooks, and Mailchimp, launched the SMB MediaLabs business in 2023 as a way…

Chomps’ chicken sticks hit shelves this week.To support the meat snack brand’s foray into a new protein, Chomps is launching…

It was hard to avoid the chatter about agentic commerce at this year’s Shoptalk. From panels to private side discussions,…