Browsing: Retail Media Networks

Supergoop wants its buzzy sunscreen to move from niche to mainstream.To help it do that, the skincare brand has named…

The retail giant is launching a new marketplace called Connect Select that makes streaming TV ads available to buy through…

Last summer, Hewlett Packard rolled out an ad network called HP Media Network that sells ad placements on the company’s…

Sam’s Club is opening up more ways for advertisers to get in front of its shoppers.The retailer is selling in-store…

PayPal has its sights set on streaming as the next channel to grow its ad business.The payment platform’s advertising arm,…

Seven months into CEO Cindy Rose’s tenure, WPP is rolling out the first big change outlined in the holding company’s…

Advertisers can now target Expedia Group’s audiences on a swath of publishers and platforms following a deal between the travel…

Dollar General selected retail adtech firm Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and…

The company, which owns Credit Karma, TurboTax, QuickBooks, and Mailchimp, launched the SMB MediaLabs business in 2023 as a way…

Chomps’ chicken sticks hit shelves this week.To support the meat snack brand’s foray into a new protein, Chomps is launching…

It was hard to avoid the chatter about agentic commerce at this year’s Shoptalk. From panels to private side discussions,…

Three frenetic days at Shoptalk in Las Vegas revealed tons of anxieties about the future of commerce—from uncertainty around what…

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover…

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad…

For the first time, Vizio and Walmart are giving a joint pitch to advertisers, laying out what the retail giant’s…

Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation…