USA Today Ad Meter Returns—ADWEEK Will Reveal the Winner Early

2022: Rocket Mortgage

2021: Rocket Mortgage

2020: Jeep

Homes, dogs, insurance, beer. The past year’s winners are an assemblage of traditional Americana. Can a tech giant or GLP-1 swoop in this year and pull viewers’ heartstrings in quite the same way?

Both USA Today and ADWEEK have big things planned for our Super Bowl coverage this year. USA Today is providing a behind-the-scenes look at the ads, having embedded Entertain This! reporter Ralphie Aversa across film sets to hobnob with celebs like Kurt Russell and Ben Stiller. 

And ADWEEK is bringing the Super Bowl to life with constant day-of coverage taking you inside the business case driving so many of the unusual and provocative business decisions you’ll see on Sunday. From how Uber Eats plans to win the delivery wars to the influx of healthy messaging this year, we’ll show you how Super Bowl ads have become a reflection on where society is, and a crystal ball into where it’s going.

And be sure to check out ADWEEK’s live show with Viral Nation, hosted on our homepage, which kicks off at 5:30 pm ET with exclusive interviews and commentary from the admakers themselves, including the creatives who spearheaded the ads and the marketers with a message to send.