‘We Can Compete With Anyone’

Last upfront, you talked about using AI to get advertisers closer to the content. Can you talk about the importance there? What are advertisers gravitating toward?

Absolutely, our partners want to be close to the content. I think we’ve done a really good job with our brand partnerships in the past. When you look at things that we’ve done—and you wrote an article about this—on Running Point with State Farm and Sephora, or Bridgerton and Dove. All of the brand partnerships that we’ve done over the past year, we’re only doing more of those and bigger integrations as we get closer to those brands. And then when you think about the expansion of our live slate, and how many new opportunities that brings to the forefront, look to see a lot more of those integrations and partnerships going forward.

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