7 Campaigns That Caught Our Eye, From Taco Bell to Babybel

Babybel | “Mini Wax Tracks” by Havas Chicago

Playing off its miniature size, Babybel is launching “Mini Wax Tracks,” with two exclusive remixes of  “I’m Your Baby” by producer Timbaland, pressed onto 1.5-inch mini vinyl records that fans can enter to win through Feb. 6. The campaign, created by Havas Chicago, transforms the brand’s global sonic identity into a culture-forward activation with remixes available on streaming platforms starting Jan. 23.

Panda Express | “Wishes” by Opinionated

Panda Express created its first animated short film for Lunar New Year to celebrate family togetherness. The spot tells the story of a young girl in San Francisco’s Chinatown, building on its “Have You Eaten Yet?” platform as it continues positioning itself as an ambassador of American Chinese culture.

Hershey’s | “Happiness Is the Real Gold” by The Martin Agency

Hershey’s first major brand campaign since 2018 debuts ahead of the 2026 Winter Olympics. Featuring five U.S. athletes and their families, the work marks the start of a year-long celebration connecting the brand to cultural moments and joy throughout 2026.

Most effective ad of the week

Priceline | “Perfect Family Trip – AI travel assistant”

Priceline outperformed the average travel services and websites ad by 87% this week with a colorful spot demonstrating how its new AI assistant, Penny, helps customers find the perfect destinations for their dream trips. The spot aired 33 times this past week after debuting this past July, most frequently on National Geographic and ESPN.