After Viral Fame, Stanley 1913 Chooses New AOR Born Social

The agency’s current clients include heritage brands like Guinness and Ford also in the process of transformation.

Smith said the challenge ahead is finding a balance between Stanley 1913’s message while ensuring the content feels native to social platforms, staying lo-fi while being attuned to online trends. Expect to see Stanley 1913 show up in ways that reestablish its heritage in sports, fashion, and music spaces, McHugh said.

“Something that Born has been so great in building is this idea of multitudes,” McHugh said. “We all have them. We all are more than just one thing, and so I think that is the next chapter of our social success.”