How NBCU Scored the First $10 Million Super Bowl Ads

Then, immediately following the game, Marshall is being whisked off to Milan for the Winter Olympics, just in time to arrive and talk about Super Bowl ratings the next morning. There isn’t much breathing room, but that’s not bothering NBCU’s ads chief, who noted he was most proud of the team for bringing together the whole NBCU ecosystem for the sports push.

“We want all of our couple hundred advertisers that will run across that day all to be happy with the experience, and hopefully they all sell a lot of product as a result of their investment in that day across Olympics, as well as the Super Bowl,” Marshall said.