Browsing: Ad Tech Industry News

Starting soon, Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in…

Data platform Optable has inked a partnership with independent agency Goodway Group to bring AI-driven planning and measurement tools on…

Last summer, Hewlett Packard rolled out an ad network called HP Media Network that sells ad placements on the company’s…

A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…

The Trade Desk is overhauling its largely debated—and most recognizable—signature periodic table interface on Kokai, shifting advertisers toward a more…

TV measurement firm EDO may have taken a hit after a jury ordered it to pay $18.3 million in damages…

PayPal has its sights set on streaming as the next channel to grow its ad business.The payment platform’s advertising arm,…

Index Exchange, among the market’s largest independent supply-side platforms, is making a bold move to bring the buy side closer…

Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to…

Advertisers can now target Expedia Group’s audiences on a swath of publishers and platforms following a deal between the travel…

Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision…

Bluefish, an artificial intelligence (AI) marketing startup that counts Adidas, American Express, Hearst, and Ulta Beauty as customers, has raised…

Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta…

Possible, the Miami-based media and marketing conference that first made a splash with an Elon Musk keynote in 2023, is…

Dollar General selected retail adtech firm Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and…

Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending…