Browsing: Ad Tech Industry News

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Nicolle Pangis, VP of UCAN advertising at…

TikTok is doubling down on AI as it looks to strengthen its competitive stance in the advertising market.The company will…

DeepIntent has named Ian Colley—most recently CMO of The Trade Desk—as its new chief marketing officer, effective late April. Colley…

The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May…

The numbers$689 million: Revenue, up 12% year-over-year from $616 million, and beating Wall Street estimates.$206 million: Adjusted EBITDA, representing a…

ChatGPT maker OpenAI said May 7 it will expand its ads pilot to the U.K., Japan, South Korea, Brazil, and…

Adtech company Permutive has appointed veteran media executive Eileen Kiernan to its board of directors as it looks to expand…

The numbers$1 billion: How much media spend flowed through Criteo‘s performance and retail media businesses during the first quarter of…

Duncan Painter, a top executive at Omnicom, is leaving the company. Christine Gambino, previously chief operating officer for Omnicom’s global…

Former X CEO Linda Yaccarino still endorses the strength of the platform’s ads business in spite of evidence that indicates…

The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing…

Starting soon, Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in…

Data platform Optable has inked a partnership with independent agency Goodway Group to bring AI-driven planning and measurement tools on…

Last summer, Hewlett Packard rolled out an ad network called HP Media Network that sells ad placements on the company’s…

A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…