Browsing: Ad Tech Industry News

The main takeawaySnap came to NewFronts with a number and a pitch. Nearly 2 trillion Snaps were created in 2025…

Six months into making a big bet on shopping, OpenAI-owned ChatGPT is switching its strategy.In September, ChatGPT launched a feature…

The programmatic supply chain may be headed for a reset—one where buyers no longer toggle between dashboards, stitch together vendors,…

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday,…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…

Financial planning firm Quicken sits in a competitive category of companies that have long relied on search to find new…

X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in…

This post was created in partnership with Google Ad Manager.Live sports have always been an important way for marketers to…

Media rating and misinformation-tracking firm NewsGuard is trying to stop the spread of AI-generated misinformation and slop in the news…

The Trade Desk is testing whether advertisers can build campaigns on its platform using generative AI.Speaking at Marketecture Live in…

Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out…

When a founder wires $150 million of his own money into a stock that is down 60 to 70 percent,…

Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation…

Amazon debuted the most significant redesign of its Fire TV interface in about five years this week, part of a…

Jeff Green, CEO of The Trade Desk, purchased roughly $148 million worth of the company’s stock earlier this week, according…