Browsing: Ad Tech Industry News

The numbers$1.32 billion — Q4 revenue, up 14% year-over-year (YoY), slightly under LSEG analysts’ projections of $1.33 billion. Full-year revenue…

AI agents are moving beyond answering questions — they’re starting to complete tasks like booking flights or making purchases. This…

ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot OpenAI OpenAI officially rolled out ads in…

Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S.…

Google is kicking off its biggest marketing push for Gemini, its generative AI assistant, in a feel-good Super Bowl ad…

The numbers$213.4 billion: Net sales in the fourth quarter, increasing 12% year-over-year excluding changes in foreign exchange rates.$21.3 billion: How…

Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff,…

The numbers$113.8 billion—Alphabet’s Q4 revenue, up +18% year-over-year.$95.9 billion—Revenue generated by Google Services during the quarter, which includes Google Search,…

Amazon is cracking open its ad infrastructure to AI agents.At IAB’s Annual Leadership Meeting on Monday, the company announced the…

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company…

On a Wednesday afternoon in early January, Nikita Bier, X’s head of product, was sitting in a sprawling suite on…

After blaming a recent outage on a U.S. power failure at one of its data centers, TikTok told advertisers they…

Google has elevated longtime exec Jitendra Kumar to oversee the tech giant’s relationship with critical mid-market agencies, ADWEEK has learned.Kumar…

The social platform hierarchy in AI citations is changing. Once dominated by Reddit, citations in large language models are now…

The Trade Desk has appointed longtime executive Tahnil Davis as interim chief financial officer, to replace Alexander Kayyal who left…

TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into…