Browsing: Ad Tech Industry News

Financial planning firm Quicken sits in a competitive category of companies that have long relied on search to find new…

X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in…

This post was created in partnership with Google Ad Manager.Live sports have always been an important way for marketers to…

Media rating and misinformation-tracking firm NewsGuard is trying to stop the spread of AI-generated misinformation and slop in the news…

The Trade Desk is testing whether advertisers can build campaigns on its platform using generative AI.Speaking at Marketecture Live in…

Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out…

When a founder wires $150 million of his own money into a stock that is down 60 to 70 percent,…

Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation…

Amazon debuted the most significant redesign of its Fire TV interface in about five years this week, part of a…

Jeff Green, CEO of The Trade Desk, purchased roughly $148 million worth of the company’s stock earlier this week, according…

Fresh off a better-than-expected holiday season, retailers are again gearing up for another year full of challenges.There’s more uncertainty following…

Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…

British advertising titan WPP has named Nancy Hall CEO of WPP Media U.S. following a months-long search for a leader…

Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…

Data collaboration platform LiveRamp is now enabling customers to integrate their AI agents of choice. LiveRamp customers—including major ad agencies, big…

In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe…