Browsing: Ad Tech Industry News

Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.…

CourtAvenue is acquiring data and marketing technology consultancy GTX Solutions, as the independent agency looks to deepen its enterprise data…

Amazon first introduced its core ad product Sponsored Ads on its Rufus AI shopping assistant in 2024, ADWEEK previously reported,…

Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…

The main takeawayYahoo used its 2026 NewFronts event to position itself as an AI-first media and advertising platform and unveiled…

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad…

The main takeawaySnap came to NewFronts with a number and a pitch. Nearly 2 trillion Snaps were created in 2025…

Six months into making a big bet on shopping, OpenAI-owned ChatGPT is switching its strategy.In September, ChatGPT launched a feature…

The programmatic supply chain may be headed for a reset—one where buyers no longer toggle between dashboards, stitch together vendors,…

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday,…

Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by…

Financial planning firm Quicken sits in a competitive category of companies that have long relied on search to find new…

X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in…

This post was created in partnership with Google Ad Manager.Live sports have always been an important way for marketers to…

Media rating and misinformation-tracking firm NewsGuard is trying to stop the spread of AI-generated misinformation and slop in the news…