Browsing: Advertising News

WPP has appointed Guillaume Epstein as global head of commercial, a newly created role tied to the company’s broader push…

OpenAI is extending its ad pilot program beyond April, according to two agency executives briefed by the company—giving advertisers more…

As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their…

Job hunting site Indeed has named Stagwell’s 72andSunny its global creative agency of record as AI irrevocably reshapes the job…

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad…

The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong…

The programmatic supply chain may be headed for a reset—one where buyers no longer toggle between dashboards, stitch together vendors,…

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

The NCAA Women’s Basketball Tournament is putting up big numbers.Ahead of the first round of the women’s tournament on Friday,…

The digital media company Bustle Digital Group has named media executive Avi Zimak as its chief commercial officer and promoted…

The Trade Desk is testing whether advertisers can build campaigns on its platform using generative AI.Speaking at Marketecture Live in…

Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation…

A new study examining pay in the U.S. advertising industry finds that women are still earning less than their male…

Amazon debuted the most significant redesign of its Fire TV interface in about five years this week, part of a…

Key Takeaways: The Big Game is still as important as ever, but real results are measured after the game ends.…

Havas Media Network North America has appointed Sharona Sankar-King as chief data and product officer, the agency told ADWEEK.Sankar-King joins…