TelevisaUnivision is also partnering with major artists, including Marc Anthony, on new projects.
“This is not just about developing a concert. This is about partnering with Marc and taking his IP with Univision’s IP and creating original content, live performance formats, and unique opportunities for brands, where we would be the one-stop shop for all of that,” Kozack said.
Regarding entertainment and streaming, ViX will continue leaning into new formats. In 2026, it will produce 100 new short-form vertical titles as the company finds success in microdramas, known as ViX MicrOs. According to the company, ViX MicrOs have more than 1 billion views since launching last July.
Why it matters
TelevisaUnivision’s new ads leader, John Kozack, has more than 20 years at the company; however, he had only weeks to put together an upfront pitch after taking the ads leader role in April.
From the presentation, it’s clear that the ads chief leaned into his expertise, delivering several sports opportunities that work across linear and streaming. The offerings also position TelevisaUnivision to attract new advertisers, with programming like the Super Bowl, which plays well for both Spanish-speaking and non-Spanish-speaking audiences.
Though TelevisaUnivision is expanding its audience with creators and new formats, the company is also continuing to nurture its traditional linear entertainment programming, which is growing in primetime, according to Kozack.
It’s a strategy that may help further differentiate the company amid an industry that is perpetually trying to spin off its linear networks.
“What it means for our advertisers is you can buy primetime. You get the reach. People watch it live, which is really important. You know the content you’re going to air in, so you should get immediate results there,” Kozack said.
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