13 Campaigns That Caught Our Eye, From NPR to Mr. Clean

Gucci Mane walks into Foot Locker and comes face to face with not one but two of his own doppelgängers in a playful spot for Hoka and Foot Locker that leans into the viral lookalike discourse, while putting the new Bondi 7 Stealth Tech front and center.

Ollie | “Feed the Obsession” by nice&frank

Fresh dog food brand Ollie is launching its biggest campaign yet with a series of spots that lean into the “if you know, you know” habits of truly obsessed dog parents, from custom-labeled food storage to post-meal mouth kisses, all set to Kylie Minogue’s “Can’t Get You Out of My Head.”

Most effective ad of the week

Consumer Cellular | “Cut Your Bill – Coach Barry”

Consumer Cellular customers — including former Southern Illinois basketball coach Barry Hinson and former Mythbusters host Kari Byron — tout how the company helps them save $50 a month on wireless in an ad offering the second month free for new customers. The spot was 124% more effective than the average ad in the TV, Internet, and Wireless: Postpaid category last week. The spot aired 214 times from Feb. 25 through March 2, most frequently on the Boomerang network.