ADWEEK to Debut the Super Bowl AI Influence Index

In this uncertain world, we can count on two truths.

The first is that Super Bowl 60 is coming. The second is that brands are increasingly focused on whether and how they’re appearing in generative search engines like OpenAI’s ChatGPT, Anthropic’s Claude, or Google’s AI Mode. 

That’s why ADWEEK is partnering with Emberos on the day of the Super Bowl to power the first-ever Real Time AI Influence Index. 

Emberos is a startup whose tech is designed to help brands control how they show up in AI search results, focusing on ChatGPT, Gemini, Claude, Perplexity, and Grok.

On the day of the 2026 Super Bowl, the AI Influence Index will appear on the right sidebar of the ADWEEK.com homepage to reveal the top 7 Super Bowl advertisers, based on whether they’re showing up in AI queries. Expect big swings as brands capture and lose momentum throughout the Big Game, depending on whether their ads make a splash… or not.

Emberos will look at a variety of factors to determine the top advertisers, including how often specific ads are named when people ask AI about Super Bowl commercials; whether ads gain or lose visibility as the conversation changes; whether the ad is showing up in the public discourse that feeds the AI systems; whether the AI systems clearly and accurately describe the ads; and whether the ad appears consistently across multiple generative search engines. 

The day after the Super Bowl, we’ll reveal the top 20 brands that dominated the Generative Search conversation during Super Bowl week. And we’ll Monday morning quarterback with some insights into why those brands dominated, the nature of the discourse, and how big moments—like celebrity cameos, controversy, and surprise drops—translated into AI visibility. 

We’ll also reveal some insights into the generative search engines themselves, like which ones saw the most queries, which platforms had the most consistent brand recall, and where the engines disagreed, diverged in interpretation, or surfaced inconsistent details.

So not only will our post-game analysis reflect how the Super Bowl advertisers did, we’ll be able to show you how five different generative search engines performed as well, and what it means as they compete for AI mindshare.

The aim is to help the ad industry understand which commercials broke through, and show the growing influence AI search systems have on recall, conversation, and discovery during huge cultural moments.

In the meantime, be sure to check out our Super Bowl 60 ad tracker here.