Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Can AI judge journalism? A Thiel-backed startup says yes, even if it risks chilling whistleblowers

    April 16, 2026

    AI learning app Gizmo levels up with 13M users and a $22M investment

    April 16, 2026

    Feds will require data centers to show their power bills

    April 16, 2026
    Facebook Twitter Instagram
    • Tech
    • Gadgets
    • Spotlight
    • Gaming
    Facebook Twitter Instagram
    iGadgets TechiGadgets Tech
    Subscribe
    • Home
    • Gadgets
    • Insights
    • Apps

      Can AI judge journalism? A Thiel-backed startup says yes, even if it risks chilling whistleblowers

      April 16, 2026

      AI learning app Gizmo levels up with 13M users and a $22M investment

      April 16, 2026

      Feds will require data centers to show their power bills

      April 16, 2026

      LinkedIn data shows AI isn’t to blame for hiring decline… yet

      April 16, 2026

      Wait, could they still actually break up Live Nation?

      April 16, 2026
    • Gear
    • Mobiles
      1. Tech
      2. Gadgets
      3. Insights
      4. View All

      X’s Big Bot Purge Wiped Out a Lot of People’s Secret Porn Feeds

      April 16, 2026

      AI Slop Is Making the Internet Fake-Happy

      April 16, 2026

      'The Last Airbender' Leaked Online. Some Fans Say Paramount Deserves the Fallout

      April 15, 2026

      Allbirds Is Pivoting to AI Compute. Sure, Why Not

      April 15, 2026

      March Update May Have Weakened The Haptics For Pixel 6 Users

      April 2, 2022

      Project 'Diamond' Is The Galaxy S23, Not A Rollable Smartphone

      April 2, 2022

      The At A Glance Widget Is More Useful After March Update

      April 2, 2022

      Pre-Order The OnePlus 10 Pro For Just $1 In The US

      April 2, 2022

      Motorola Edge+ Review: It Checks A Lot Of Boxes

      April 2, 2022

      This Smartphone Concept Design Is Different… In A Good Way

      April 2, 2022

      Twitter Just Made Searching Your Direct Messages Better

      April 2, 2022

      That Netflix Price Hike Is Starting To Take Place

      April 2, 2022

      Latest Huawei Mobiles P50 and P50 Pro Feature Kirin Chips

      January 15, 2021

      Samsung Galaxy M62 Benchmarked with Galaxy Note10’s Chipset

      January 15, 2021
      9.1

      Review: T-Mobile Winning 5G Race Around the World

      January 15, 2021
      8.9

      Samsung Galaxy S21 Ultra Review: the New King of Android Phones

      January 15, 2021
    • Computing
    iGadgets TechiGadgets Tech
    Home»Spotlight»A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch
    Spotlight

    A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch

    adminBy adminMarch 4, 2026No Comments4 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Heading into 2026, A+E is offering a diverse programming lineup, including traditional and alternative media, with major talent such as Tom Hanks, Kevin Bacon, Valerie Bertinelli, Toni Braxton, Queen Latifah, Taraji P. Henson, Derek Jeter, and more.

    Among the shows in its content slate, The History Channel will feature several programs, including History’s Strange Fortunes with Kevin Bacon, Extraordinary Origins with Ted Danson, and Mistakes That Made America, a digital-first offering that examines blunders that reshaped the United States.

    Meanwhile, Lifetime will dabble in microdramas with the vertical series Tides of Temptation. That will join more traditional movies like Angel in the Rubble, starring Sherri Shepherd, and Terry McMillan Presents: Paradise with You, starring Taye Diggs.

    Among the other highlights, A&E will showcase projects such as K9 PD with Jim Belushi and documentary Scott Peterson: The New Evidence. Plus, Home.Made.Nation will have 150 hours of new and returning series, and VICE TV will add 300 hours of new content.

    Byrne explained that, in addition to focusing on outcomes and transacting on whatever currency clients prefer, A+E is looking to bring brands to the platforms where viewers are, with more than half of A+E impressions coming outside of linear.

    “When you take advantage of that full reach, it has great impact with a price point and cost of entry that is manageable, certainly relative to the big sports,” Byrne said. “It’s a reasonable investment. It’s a lot of impact. It’s efficient media, and we stand behind it by guaranteeing results.”

    The NewFronts are moving to earlier in the year.

    Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Sign up here.

    General,TV UpfrontsTV Upfronts,General#Turns #Brands #Lifetime #Movies #Compete #Upfront #Pitch1772646727

    1 2
    Brands Compete General Lifetime Movies Pitch turns TV Upfronts Upfront
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    admin
    • Website
    • Tumblr

    Related Posts

    'The Last Airbender' Leaked Online. Some Fans Say Paramount Deserves the Fallout

    April 15, 2026

    Emma Grede’s 4 Rules for Making Your Brand Actually Matter on Social

    April 15, 2026

    Molly McPherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind Them

    April 15, 2026
    Add A Comment

    Leave A Reply Cancel Reply

    Editors Picks
    8.5

    Apple Planning Big Mac Redesign and Half-Sized Old Mac

    January 5, 2021

    Autonomous Driving Startup Attracts Chinese Investor

    January 5, 2021

    Onboard Cameras Allow Disabled Quadcopters to Fly

    January 5, 2021
    Top Reviews
    9.1

    Review: T-Mobile Winning 5G Race Around the World

    By admin
    8.9

    Samsung Galaxy S21 Ultra Review: the New King of Android Phones

    By admin
    8.9

    Xiaomi Mi 10: New Variant with Snapdragon 870 Review

    By admin
    Advertisement
    Demo
    iGadgets Tech
    Facebook Twitter Instagram Pinterest Vimeo YouTube
    • Home
    • Tech
    • Gadgets
    • Mobiles
    • Our Authors
    © 2026 ThemeSphere. Designed by WPfastworld.

    Type above and press Enter to search. Press Esc to cancel.