Matthew McConaughey on Why He Loves Filming Ads

You mentioned you like ads because they let you do comedy, but I was thinking about the Lincoln ad you filmed some years ago, which was more meditative.

We went the opposite way with those.

So slow, and it was so quiet, and our bet paid off. 

We were conscious about going: What if we were the quietest commercial on TV? It was like cutting through soft butter, and that worked on that level. 

And those ended up, for comedy’s sake, getting parodied. That’s even better for our ads in our campaign. Parody it! Just parody it well. 

With Salesforce, you’re more than just a pitchman, you’re a creative advisor. What does that entail?

I work on the scripts. 

Our first thing out of the gate was: Let’s make sure we gain trust. If you can get to baseline trust, I feel like that’s a safe place for my information management and access. 

With AI agents, we have to watch that it’s not only the coast that knows. 

In Silicon Valley, you can get in a bubble. How do you explain it, and how it can be useful to John and Jane Doe, who live on, as my brother calls it, real time?