The Lego Group Is Revolutionizing the Iconic Toy With Screen-Free Interactive Play

[07:39] Creativity and AI Leadership With Humans at the Center — When Tom talks about creativity and AI leadership, he brings the conversation back to people. He sees AI as access to shared human knowledge, not a substitute for imagination. As routine work becomes easier to automate, the value of curiosity, intent, and taste increases. AI helps shorten the distance between an idea and making it real. What remains human is deciding what matters, what feels right, and when something is truly finished.

[15:23] Leadership Traits That Drive Lego Innovation — Asked what he looks for in future leaders, Tom points to curiosity that extends beyond one’s own expertise, resilience built through long periods of uncertainty, and values that guide decisions when outcomes are unclear. Strong R&D product development depends on collaboration across disciplines and a willingness to invest effort even when success is not guaranteed. For Tom, leadership means creating conditions where people feel supported taking meaningful creative risks.