Why it matters:
Achieving profitability for the first time in 2025, Tubi, the second-largest AVOD platform, is keen to highlight its unique content offerings, particularly fan-driven storytelling, to gain more ad share.
The free AVOD streaming platform has over 100 million monthly active users, streams a billion hours, and offers premium original content, creator-led stories, and innovative ad products for brands seeking young and incremental audiences. Its Tubitopia event provides a glimpse of how seamless it wants the interactions between advertisers and viewers to be.
In addition, zeroing in on the Gen-Z audience through creator programs, Tubi is positioning itself as an outlet in lock-step with a demographic, engaging with content providers in non-traditional ways, despite being owned by a legacy brand, Fox.
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