Advertisers can now target Expedia Group’s audiences on a swath of publishers and platforms following a deal between the travel website and adtech platform Magnite.
The partnership lets brands and agencies use Expedia’s about 200 petabytes of first-party data to target audiences across streaming TV, online video, display, and audio. In 2024, Expedia formally launched its travel media network, Expedia Group Advertising, expanding its ad business to include offsite ads on the open web for the first time.
Expedia Group, which also owns Hotels.com and Vrbo, made $758 million from advertising and media in 2025, up 19% year over year.
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