A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the right vendors for their needs. The tech, called CartographAI, uses a combination of AI and human-led research data to rate adtech and martech vendors according to a wide range of criteria.
“Enterprise buyers of marketing and advertising technology are making decisions worth tens of millions of dollars a year, and the only intelligence available to them comes from the vendors selling them something, the analysts those vendors pay to rate them, or consultants with undisclosed financial relationships. Buyers need neutral ground and it doesn’t exist,” said Jay Friedman, the company’s cofounder and the former CEO of indie agency Goodway Group.
