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    Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’

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    Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’

    Google has told some media buyers it will bring ads directly to its Gemini chatbot this year, as ADWEEK previously reported, but no such plans have yet been publicized.

    The discussions mark the first time advertisers have heard directly from Google about monetizing its Gemini AI chatbot

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