Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M

Scrunch’s AXP will be especially valuable to Sitecore, in Andrew’s estimation. “By joining forces, we’re helping companies meet buyers where they are, moving beyond traditional SEO to win inside AI-generated answers. That’s where Scrunch’s AXP is a critical advantage, delivering content in a format AI agents can read and use, without disrupting the human experience, allowing brands to become the trusted sources that power those answers,” he said in a statement today.

In research conducted by cloud computing and content firm Akamai, AXP-enabled webpages saw a 364% lift in brand presence in responses to non-branded AI prompts, and a 218% spike in citations appearing in AI responses. 

With Scrunch, Stine said, Sitecore can enable brands to “show up with greater clarity, authority, and relevance so they can build trust, increase share of voice, and influence decisions early in the buying journey when it matters most.”